The Blurb: Fleur De Force is one of the most successful beauty and fashion bloggers in the UK. She started making videos on YouTube in September 2009, and has been building her global audience ever since. Her YouTube videos currently attract 4-5 million views per month, and her blog has over 100,000 unique visitors per month and between all of her sites she has a combined view count of over 130,000,000.
Our Verdict: Fleur's videos are not only very pretty to look at, well edited (you realise this when you watch a few badly edited ones by other YouTubers) and upbeat, we generally love her fashion sense as she shares our passion for Zara and stylish but affordable (never cheap) clothes. Most importantly, we believe her. She always declares very honestly what she likes and why, and if she receives anything for free she mentions this along a frank review that doesn't rave about a product just because she "got it for free".
Also, and the importance of this shouldn't be underestimated by other YouTubers who find themselves becoming increasingly popular, while Fleur is upbeat, she still comes across as real and genuine. No frantic handwaving with sickly-sweet "Hiiiiii"s screeched at the top of her voice, and no fake hilarity. She is human, she gets the flu, and she doesn't pretend she loves every single member of her audience personally. We respect her for that.
What we do get is a lovely young woman who acts her age (24 is not the new 12 - could that please be passed on to some ever more juvenile YouTube gurus, please?) and very professionally reviews beauty products, presents her recent fashion finds (her accessories are always spot on) and occasionally vlogs about her life - and yes, it is worth vlogging about.
To visit Fleur's channel click here, to visit her blog click here.
Oh, and this is such a lovely blogpost about her from another blogger, we just had to include this: 10 Reasons why you should subscribe to Fleur De Force
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