Today my post about this year's Christmas ads needed an update owing to the release of Sainsbury's phenomenal new Christmas ad.
However, I decided that Sainsbury's offering this year is in a class of its own, - based on true events 100 years ago, it features young soldiers on Christmas Eve 1914, singing Silent Night in the trenches, and playing football on Christmas Day. It shows humanity at its finest, shows our capacity for forgiveness, compassion and generosity in the most dire of circumstances, and I dare anyone to watch it and not be utterly moved by it.
This is probably my favourite Christmas ad, ever.
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